Cookie policy

What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies such as local storage and pixels work in the same way. We use them to keep the site secure and working, and — subject to your choices — to understand how the site is used and to support our client communications.

Where you are changes what we ask

In the United Kingdom, the European Economic Area and Switzerland, nothing optional runs until you actively opt in. You are shown a consent banner offering “Accept all”, “Use necessary only” and “Manage choices”, and no analytics, session replay or client-relationship technologies operate until you choose.

In Australia and other regions, optional analytics operate on notice: you are shown a banner explaining what is in use, and you can switch any category off at any time through “Privacy choices”. Advertising technologies are switched off everywhere.

Essential technologies

These are required for the site to function and cannot be switched off. They include authentication and session cookies (provided by Clerk) that keep you signed in and protect your account, security and fraud-prevention cookies (including Cloudflare), and the record of the privacy choices you have made — which we have to store in order to honour them.

Because they are strictly necessary, they do not require consent.

Analytics and performance (optional)

Measures website traffic, referral sources, page performance, navigation and engagement so we can improve the site. Providers are Google Analytics 4, PostHog and Cloudflare.

Google Analytics is loaded through Google Consent Mode v2. It is not requested at all until you have consented to this category, and the advertising signals it supports — ad storage, ad user data and ad personalisation — remain denied regardless, because we do not run advertising. Consenting to analytics never permits your data to be used for ads personalisation.

Session replay (optional)

Records a masked reconstruction of how visitors move through the site so we can find usability problems. It is provided by PostHog and is a separate choice from analytics — you can have analytics on and session replay off.

Recording is masked: all form inputs, including anything you type and any password field, are excluded before the recording leaves your browser, as are areas we have specifically designated as sensitive. Because replay depends on analytics capture, switching analytics off also switches replay off.

Client-relationship analytics (optional)

Allows HubSpot to measure website activity associated with enquiries, communications and client relationships. Where you identify yourself — for example by submitting an enquiry or downloading a publication — earlier permitted activity may be associated with your contact record.

This is separate from our use of HubSpot to process forms you actively submit, which happens on our servers and does not depend on this category.

Advertising and campaign measurement

This category would allow advertising platforms to measure campaigns, attribute conversions and build advertising audiences. We do not currently run advertising or remarketing, so it is switched off and cannot be enabled. If that changes, this policy will be updated before any advertising technology is placed on the site.

Managing your choices

Use the “Privacy choices” link in the footer of every page. It opens the preference centre, where each optional category can be switched on or off independently, and where “Accept all” and “Use necessary only” apply to everything at once. Withdrawing consent is as easy as giving it, and takes effect immediately.

You can also block or delete cookies through your browser controls; note that blocking essential cookies may stop parts of the site from working.

Contact

Questions about this policy or your data: contact us at capmarkadvisory.com/contact-us and we will respond promptly. See also our Privacy Policy at capmarkadvisory.com/legal/privacy.